Customer Success Stories: MetLife
A popping event!
With over 150 years of experience, MetLife is a leading innovator and recognized leader in protection planning and retirement-saving solutions. It has established a strong presence in over 40 countries through organic growth, acquisitions, joint ventures and partnerships.
Around the world, MetLife offers a range of different products and services, including life, accident and health insurance options as well as retirement and savings solutions.
It has developed fantastic relationships with brokers and consultants worldwide, who deliver MetLife’s insurance, annuities and employee benefit programs to businesses of all sizes.
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The Challenge
In 2018, MetLife began planning for a special event in New York City: the Broker and Consultant Summit. The conference represented a fantastic opportunity for the brand to connect with affiliates, share key learnings about the fast-moving world of workplace benefits, and help advisers adapt, grow and thrive.
With so much on the agenda, including inspiring guest keynotes, fireside chats and panel discussions, the MetLife events team wanted to make sure it stood out amongst the crowd.
What could easily capture attendees’ attention amidst a busy day of talks, networking and learning? A snack, of course.
The events team decided on handing out popcorn, which has long been a favorite at exhibitions and events. It’s easy to eat, smells fantastic, and grabs people’s attention.
Popcorn machine ordered, the team realized they could promote their brand further by designing bespoke branded popcorn cartons.
MetLife has a noble purpose that connects powerfully with consumers, and we have a bold strategy that includes differentiating our products, services and iconic brand in the marketplace.
Michel Khalaf
President and Chief Executive Officer, MetLife
The Solution
Enter Refine Packaging. MetLife contacted us with a request for elegant corporate popcorn cartons that captured MetLife’s brand identity and the spirit of the event. The events team needed the boxes designed and delivered in just under two weeks.
Relishing the creative opportunity, our popcorn packaging designers got to work, creating mock-ups that effortlessly combined MetLife’s logo and brand colors with the outline of the New York skyline, where the event was taking place.
As well as creating a beautiful design, we also advised the MetLife team on critical factors like manufacturing paper, coating and dimensions, using our expertise to help the brand design stylish, durable and eye-catching boxes.
Designs approved, the events team gave us the green light to head into production. In seven days, we manufactured and delivered the bespoke popcorn boxes to New York City.
The Results
The branded popcorn was a popping success. Despite ordering a surplus of boxes, MetLife ran out of popcorn cartons by the end of the summit!
Not only did the cartons draw attendees over to the brand’s stand, but they served as free marketing. Event guests walked around the entire conference showcasing the MetLife brand and drawing more and more people to the company’s booth.
There's value in both the online and offline channels…working together to create the right experience for customers is going to be really important…if incumbents can get channel integration right, they can pull ahead of digital natives. Incumbents can have a significant advantage over time given the importance of offline channels in the branding and distribution of insurance.
Michael Roberts
Chief Marketing Officer, MetLife
What Our Customers Say
When it comes to exceptional, affordable, unforgettable custom packaging, we're your go-to! But don't just take our word for it - see what our customers have to say.
What truly separates Refine Packaging from other box companies I’ve used before isn’t just their turnaround time, low quantities or free shipping…It’s their 2D and 3D mockups…they were INCREDIBLE. The other companies never showed me a mockup, so I just had to hope the boxes would look good. Seeing mockups of your design ahead of production let’s you know precisely what you’ll be getting. Truly exceptional work!
The turnaround times are fantastic. I tried speaking with Packlane and TheCustomBoxes, but Refine Packaging was head and shoulders better when it came to turnaround time and quality. Their pricing quote wasn't the best at first, but when I showed them my other price quotes they not only matched the pricing I was offered elsewhere, but beat it.
Highly recommended.
We had a great experience with Refine Packaging. The process for getting our artwork done was seamless. Also, you cannot argue with their pricing, a phenomenal value.
I am very impressed with the final product as well, quality materials and a great looking finish.
I highly recommend Refine Packaging for any of your custom packaging needs.
Truly, this has been the most painless experience I've had ordering a product with my artwork on it! The mockups were done in under a few hours and they were extremely detailed oriented. I would recommend this service to anyone looking for high quality work at a reasonable price delivered fast.
Refine Packaging is AWESOME, they produced EXACTLY what I needed and at a great price. Customer Service is FANTASTIC. Harry Willis was great to work with, very professional and was immensely helpful throughout the entire process.. I will be doing more business with Refine Packaging.
Steven was a pleasure to work with. And the end result of the packaging I ordered is amazing! He was very good at returning e-mails quickly, and asking all of the right questions to get the product just right! I highly recommend Refine Packaging, and I will absolutely be working with them in the future!
The company has amazing prices for their products, and can do just about any customization you would want. The rep we worked with, Brian Moore, is excellent at what he does. The customer service and communication is stellar, and he made sure through the whole ordering and design process that we got what we wanted for our products. The finished box is beautiful and exactly what I had envisioned.
Steven Ignacio made my box production process speedy and easy. I’m very particular with design and multiple revisions were addressed efficiently with great communication. I’ve worked with other companies were this process has literally taken months, but thanks to Steven, my boxes were completed and in my hands in 2 weeks, which probably could have been faster if I was less busy. Will certainly do business again.
These guys are the best. They work with you every step of the way. They are not happy until you are happy. Quick updates on your project. Once you approve your design, they are manufactured and on your door step within 10 days. I had them make boxes for my product which are in bottles. The bottles fit perfectly in the box. The boxes are beautiful, EXACTLY what I wanted and professionally done. Thanks guys, you are the best!
Starting a new business project I was in the market for packing. I contacted well over 2 dozen printers. IF they even got back to me, they were less than helpful. I felt their prices were extremely high, with no support. Brian at Refine Packaging got back to me immediately. Helped me design my package. And their pricing was 1/3 the cost of the competitors. He followed the order thru the mail, to make sure I received it on time. Once it was delivered he reached out to make sure it was exactly how I wanted it. I cannot speak highly enough of the helpful support I received. I will continue to order from Brian!!
Refine packaging did an excellent job walking me through the design process. They were highly responsive to my questions as a first time customer and helped me achieve the product I was aiming for. Customer service was excellent and responsive and the final product came out great.
I had a very good experience working with Steven at Refine Packaging. They have very good products and good pricing with excellent quality. We will definitely be using them again for future packaging and other products.
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