Customer Success Stories: Pandora For Brands (SXM Media)

Unwrapping audio advertising

SXM Media, formerly Pandora For Brands, empowers brands to build meaningful connections with their target customers across satellite radio, streaming audio, and podcasting.

With access to the most extensive audio audience in the U.S., along with unrivaled content, innovative formats, ad technology, and advanced targeting, the company is spearheading the revolution in audio advertising.

The Challenge

Recently, SXM Media secured an exclusive partnership with Amazon to bring targeted audio advertising to voice-activated assistants across the world.

The new initiative was certainly something to shout about, offering brands an unparalleled opportunity to reach their desired audiences in the home environment via connected devices like Amazon Alexa and Echo.

Naturally, SXM Media wanted to spread the word about the partnership in as many ways as possible. With its deep roots and expertise in audio advertising, it excelled at amplifying the news sonically across podcast shows, radio and streaming services.

But it wanted to go further. At the time, audio platforms were just emerging as a B2B marketing medium. SXM Media quickly realized that, to reach its target audience of marketers and advertising executives, it would need to think outside the box - or rather, in it!

So, the team devised a plan: deliver hundreds of highly-personalized gift boxes to prospects and customers across America.

In today's increasingly audio-centric world, brands can effectively and efficiently find their most valuable audiences within an ad-supported streaming audio environment like ours.

Liz Lacey

Vice President, B2B Marketing, SXM Media

The Solution

The campaign idea was approved, and the SXM Media team reached out to us with a detailed request. They wanted us to create bespoke, custom tuck end boxes that showcased the joint partnership with Amazon through an eye-catching, playful design.

Because the team planned to send bespoke gifts to each target customer, they needed boxes in several styles, which meant creating varying designs while maintaining consistent brand messaging.

Quickly, our experts designed several mock-ups while advising the SXM Media team on critical factors like paper grade options, printing techniques and finishing touches.

Once the designs were approved, we got to work, producing and delivering the custom printed boxes to the company in under a week, so they could kickstart their advertising campaign.

The Results

The customized boxes were a roaring success, enabling SXM Media to connect with target customers in a thoughtful, intimate way. In the months following the campaign, SXM Media secured brand partnerships with Dove, Ulta Beauty and StubHub, to name a few.

 

The reality is your consumer today is a moving target. And the first step to engage your audience more efficiently and effectively is taking notice of how consumers are increasingly adopting more connected devices to their everyday lives.

Liz Lacey

Vice President, B2B Marketing, SXM Media

What Our Customers Say

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customer silhouette

Truly, this has been the most painless experience I've had ordering a product with my artwork on it! The mockups were done in under a few hours and they were extremely detailed oriented. I would recommend this service to anyone looking for high quality work at a reasonable price delivered fast.

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customer silhouette

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customer silhouette

The company has amazing prices for their products, and can do just about any customization you would want. The rep we worked with, Brian Moore, is excellent at what he does. The customer service and communication is stellar, and he made sure through the whole ordering and design process that we got what we wanted for our products. The finished box is beautiful and exactly what I had envisioned.

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customer silhouette

Steven Ignacio made my box production process speedy and easy. I’m very particular with design and multiple revisions were addressed efficiently with great communication. I’ve worked with other companies were this process has literally taken months, but thanks to Steven, my boxes were completed and in my hands in 2 weeks, which probably could have been faster if I was less busy. Will certainly do business again.

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customer silhouette

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Starting a new business project I was in the market for packing. I contacted well over 2 dozen printers. IF they even got back to me, they were less than helpful. I felt their prices were extremely high, with no support. Brian at Refine Packaging got back to me immediately. Helped me design my package. And their pricing was 1/3 the cost of the competitors. He followed the order thru the mail, to make sure I received it on time. Once it was delivered he reached out to make sure it was exactly how I wanted it. I cannot speak highly enough of the helpful support I received. I will continue to order from Brian!!

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customer silhouette

Refine packaging did an excellent job walking me through the design process. They were highly responsive to my questions as a first time customer and helped me achieve the product I was aiming for. Customer service was excellent and responsive and the final product came out great.

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customer silhouette

I had a very good experience working with Steven at Refine Packaging. They have very good products and good pricing with excellent quality. We will definitely be using them again for future packaging and other products.

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